White papers

Simplified guide to email strategy
White paper design for Pure360
Simplified guide to email strategy whitepaper
Simplified guide to email strategy whitepaper

The brief

Create a fresh design for a new family of Simplified guides.

The Solution

Using simple graphics, a sans-serif font and a lot of white space I came up with this layout for the simplified series. Without going off-brand, the A5 booklets have their own ‘family’ identity and are clear and easy to read.

The guides can be downloaded from simplified.pure360.com