Reminder email

The brief

Create an email to remind prospective music college students to submit their UCAS forms before the deadline.

The solution

By converting a piece of footage shot of Chad Smith into a GIF and adding subtitles, the message is hammered home right from within the email. Recipients could also click the image to see (and hear) the full video.

This email was produced with bespoke images created in Photoshop and pieced together in Mailchimp’s drag and drop editor.

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